team - tech tool boxers - Jia (12) / Brae (12) / Sienna (13)

School: Perth College WA

Coach: Graham McMahon

100 word app description:

Doughnuts are yummy,
Apples are too, 
Only one of them is healthy,
Which one will you choose?
If you love food and want to learn how to be healthy, then this app is for you! Learn about how to stay healthy by playing mini games with healthy and unhealthy food. Scientists have proven that eating healthier leads to living a longer life! Did you know that dark Chocolate is the only chocolate that is heart-healthy? While playing this game you will learn many more fun facts about food! So click the download button and download AptFood by Tech Tool Boxers!

Here are screen shots from the prototype developed:

Here's the team pitch video:

Here is the team business plan:

OVERVIEW:

What will you sell?
An app about healthy eating.

Who will buy it?
Mainly children and some adults.

How will your business idea help people?
It will help people make the right choices about what they eat and hopefully pull down the obesity rate of adults and children.

KA-CHING:

What will you charge?
It is free.

How will you get paid?
By people buying extras on our app.

How else will you make money out of this project?
People donating money to us or donating it to a foundation about obesity.

HUSTLING:

How will customers learn about your business?
We would advertise and tell all our friends and family to tell their friends as well.

How can you encourage referrals?
Run a competition and if you refer a friend you get a free entry into the competition.

SUCCESS:

The project will be successful when it achieves these metrics:


Number of costumers:
100

OBSTACLES / CHALLENGES / OPEN QUESTIONS

Specific concern or question #1
That people might not find out about the app at first because we don't have much money to advertise.

Proposed solution to concern #1
Ask all of our friends and family to buy the app and tell them to tell their friends so that we can get our business going.

Here's the team demo video:

Here's a team photo: